They ride for us...
Actions, not just words
Our mission is to support the community "by the ground", and we are working with partners in this direction. And of course we have to lead by example, here are two stories to illustrate our approach.
Just as we are surrounded by professionals and experts in action sports, riders are supporting #thetricksproject because they believe in our mission and our ability to accomplish it.
These athletes come from this silent majority, full of talent but who fail to emerge on mainstream platforms so they fight every day to be known by the community, recognize by their peers and live from their passion.