GENESIS OF #THETRICKSPROJECT
Where did the idea come from and how does the project become a reality

At the beginning of 2020, Tony, like many action sports enthusiasts, finds himself confined at home and unable to practice the sports that are an integral part of his life. To fill this absence, he spends many hours on the internet and social media, where he shares his passion, discovers new tricks and new spots. However, he runs into a problem: it is difficult to find content dedicated to action sports on these mainstream platforms, which are drowned out among other content and not very visible.

That's when the first idea of Tricks germinates in his mind: create an app that would allow access, in a centralized way, to videos, photos and information related exclusively to action sports. Tony talks about it to his entourage, made up of professionals in the field and specialized journalists, and they all show a keen interest in his project.

Encouraged by this enthusiasm, Tony decides to develop this new service and define the concept and vision for this ambitious project. Along with Carla, Cédric, and Stéphane, his co-founders, they are unanimous: the status quo must change and it is necessary to go back to the basics by supporting riders "by the ground".

As #thetricksproject progresses and they exchange with athletes, they become aware of the harsh reality: if you are not part of the cream of international riders, it is difficult to live off your passion and performance as an action sports athlete.

That's why they are determined to change things and support the "by the ground" community.